For 2024, I was tasked with 2 friends/fellow designers (William Jay St Holl & William Luk) to complete a full branding overhaul and 0->1 development process for a small DnD storefront and online business. The project would take us the full year, broken into two main parts: the first being the Brand Development stage, which involved us creating a new brand identity and visual language for the business nearly from scratch, the second being the UX/Web Development stage.
You can find the Brand Guidelines document
here, and access to the live website
here. A full case study overview will be available soon.
